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Social psychology of consumer behavior / ed. Michaela Wanke Nível de parte analítica: The dynamics of self-regulation : when goals commit versus liberate • The impulsive consumer predicting consumer behavior with implicit reaction time measures • The persuasive power of regulatory fit • Taking the Target's perspective : the persuasion knowledge model • Normative influences on consuption and conservation behaviors • Television viewing and social reality effects and underlying processes • Cross-cultural issues in consumer behavior • When thinking is dificult : metacognitive experiences as information • The lexicon and grammar of affect as information in consumer decision making : the GAIM • Conditiioning as a source of liking : there is nothing simple about it • Compensatory reasoning in choice • Brands and susessful brand e extensions : a social psychology perspective on economic perspective on economic questions • The rational uncounscious : conscious versus unconscious thought in complex consumer choice • Psychological distance and consumer behavior : a construal level theory perspective • Social psychology and consumer psychology : an unexplored interface • What's social about consumer behavior?Publicação: New York : Psychology Press, 2009Descrição: 396 p.Disponibilidade:
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Negociar & vender / João Alberto Catalão, Ana Teresa Penin Publicação: Lisboa : Lidel, 2010Descrição: 239 p.Disponibilidade:
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Mercator XXI : teoria e prática do marketing / Org. por Denis Lindon ; Jacques Lendrevie ; Joaquim Vicente Rodrigues ; Julien Lévi ; Dionísio Pedro Nível de parte analítica: O marketing na Internet • O marketing relacional • O marketing desportivo • Marketing business to business • A organização dos serviços de marketing • O marketing internacional • O planeamento e o controlo de marketing • A elaboração da estrategia de marketing • O merchandising e as promoções • A força de vendas • As relações públicas • A publicidade nos media • A política global de comunicação • Retail marketing : o marketing dos distribuidores • Canais de distribuição • A politica dos preços • A política de produto • A marca • O posicionamento • A segmentação • Marketing intelligencee previsão • Teorias e modelos explicativos do comportamento dos comportamentos dos consumidores • Os estudos de mercado • A análise do mercado e dos seus actores • O marketing cria valorPublicação: Lisboa : D. Quixote, 2004Descrição: 701 p.Disponibilidade:
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McNomics : Os segredos de gestão dos impérios do fast food / Jerry Newman Publicação: Cruz Quebrada : Casa das Letras, 2007Descrição: 200 p.Disponibilidade:
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Marketing : conceitos e casos portugueses / Micheil Pina e Cunha, Margarida Duarte, Micholas O'Shaughnessy, Ana Regina Marcelino Publicação: Lisboa : Escolar Editora, 2004Descrição: 479 p.Disponibilidade:
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The Cambridge handbook of psychology and economic behavior / ed. Alan Lewis Nível de parte analítica: Evolutionary economics and psychology • Terry Lohrenz, P. Read Montague • Contingent valuation as a research method : environmental values and human beheviour • Environmental morale and motivation • Economic and psychological determinants of car ownership and use • Environmentally significant behavior in the home • Sustainable consumption and lifestyle change • Integrating explanations of tax evasion and avoidance • How big should government be? • Lay perceptions of government economic activity • Comparing models of consumer behaviour • Wealth, consunption and happiness • Consumption and identity • Corporate social responsability : the case of long-term and responsible investment • Financial decisions in household • Inter-temporal choice and self-control : saving and borrowing • Stock prices : insights from behavioral finance • The economic psychology of the stock market • Theory and method in economics and psychologyPublicação: Cambridge : Cambridge University Press, 2008Descrição: 565 p.Disponibilidade:
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Blackwell handbook of judgment & decision making / ed. Derek J. Koehler, Nigel Harvey Nível de parte analítica: Judgment, decision making, and public policy • The psychology of medical decision making • Heuristics, biases, and governance • Judgment and decision-making accounting research : a quest to improve the production, vertification, and use of accounting information • Behavioral finance • Culture and decisions • Behavioral game theory • Group decision and deliberation : a distributed detection process • The connections between affect and decision making : nine resulting phenomena • Intertemporal choice • Decision under risk • Framing, loss aversion, and mental accounting • Internal and substantive inconsistencies in decision making • Context and conflict in multiattribute choice • Debiasing • Expertise in judgment and decision making : a case for training intuitive decision skills • Forecasting and scenario planning : the challenges of uncertanty and complexity • Twisted pair : counterfactual thinking and hinsight bias • A tale of tuned decks? : anchoring as accessibility and anchoring as adjustment • Judging covariation and causation • Hypothesis testing and evaluation • Perspectives on probability judgment calibration • Inside and outside probability judgment • Computational models of decision making • Wlaking with the scarecrow : the information-processing approach to decision research • Yet another look at the heuristics and biases approach • Fast ann frugal heuristics : the tools of bounded rationality • Social judgment theory : applying and extending Brunwick's probabilistic functionalism • Normatice models of judgment and decision making • Rationality and the normative / descritive distinctionPublicação: Malden : Blackwell, 2007Descrição: 664 p.Disponibilidade:
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Advances in behavioral economics / ed. Colin F. Camerer, George Lowenstein, Matthew Rabin Nível de parte analítica: Out of control : visceral influences on behavior • Case-based decision theory • Loss-averson and seller behavior : evidence from the housing market • Do investors trade too much? • Myopic loss-aversion and equity premium puzzle • Incentives, punishment, and behavior • Wages, seniority, and the demand for rising consumption profiles • Labor supply of New York city cab drivers : onde day at a time • Fairness and retaliation : the economics and reciprocity • Money illusion • The fair Wage-Effort hypothesis and unemployment • Giolden Eggs and hyperbolic discounting • Mental accounting, saving, and self-control • Behavioral game theory : predicting human behavior in strategic situations • Theory and experiment in the analysis of strategic interaction • Explaining bairganing impasse : the role of self-serving biases • Incorporating fairness into game theory and economics • A theory of fairness, competition, and cooperation • Fairness as a constraint on profit seeking : entitlements in the market • Doing it now or later • Time discounting and time preference : a critical review • Prospect theory in the wild : evidence from the field • Developments in nonexpected-utility heory : the hunt for a descriptive theory of choice under risk • Mental accounting matters • Experimental tests of the endowment effect and the coarse theorem • Behavioral economics : past, present, futurePublicação: New York : Princeton University Press, 2004Descrição: 740 p.Disponibilidade:
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