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161.
Hold still while i measure your attitude : assessment in the throes of ambivalence / Steven J. BecklerDisponibilidade: Exemplares disponíveis para referência: Biblioteca ISPA Consulta LocalCota: S1 HADD1 (1). :

162.
History of consumer psychology / David W. Schumann, Curtis P. Haugtvedt, Edith DavidsonDisponibilidade: Exemplares disponíveis para referência: Biblioteca ISPA Consulta LocalCota: S2 HAUG1 (1). :

163.
The helping hand : a brief anatomy / Felix Oberholzer-GeeDisponibilidade: Exemplares disponíveis para referência: Biblioteca ISPA Consulta LocalCota: S2 FREY1 (1). :

164.
Hedonomics in consumer behavior / Christopher K. Hsee, Claire I. TsaiDisponibilidade: Exemplares disponíveis para referência: Biblioteca ISPA Consulta LocalCota: S2 HAUG1 (1). :

165.
Health risk perceptions and consumer psychology / Geeta menon, Priya Raghubir, Nidhi AgrawalDisponibilidade: Exemplares disponíveis para referência: Biblioteca ISPA Consulta LocalCota: S2 HAUG1 (1). :

166.
Happiness and public policy : a challenge to the profession / Richard LayardDisponibilidade: Exemplares disponíveis para referência: Biblioteca ISPA Consulta LocalCota: S2 FREY1 (1). :

167.
The handbook of rational & social choice / ed. Paul Anand, Prasanta K. Pattanaik, Clemens PuppeNível de parte analítica: The capabilities approach • Social choice in health care • Distributive justice : an overview of experimental evidence • Population ethics • Judgment aggregation • Rawlsian justice • Equality and priority • Responsability • Freedom of choice • Consequentalism and non-consequentialism : the axiomatic approach • Limits of utilizarianism as the ethical basis of public action • Diversity • Imitation and learning • Choice over time • State-dependent utility • Experimental tests of rationality • Dutch book arguments • Rationality and intransitive preference : foundations for the moden view • The normative status of the independence principle • Ambiguity • Applications of non-espected utility • Rank-dependent utility • Expected utility theoryPublicação: Oxford : Oxford University Press, 2009Descrição: 581 p.Disponibilidade:

168.
The handbook of persuasion and social marketing / ed. David W. StewartPublicação: Santa Barbara : Praeger, 2015Descrição: 347 p.Disponibilidade:

169.
The handbook of persuasion and social marketing / ed. David W. StewartPublicação: Santa Barbara : Praeger, 2015Descrição: 315 p.Disponibilidade:

170.
The handbook of persuasion and social marketing / ed. David W. StewartPublicação: Santa Barbara : Praeger, 2015Descrição: 314 p.Disponibilidade:

171.
Handbook of economic psychology / compil. W. Van Raaij ; co-aut. G. Van Veldhoven ; co-aut. K. WarnerydNível de parte analítica: Use of natural resources • Inemployment • Economic well-being, job satisfaction, income evaluation and consumer satisfaction : an integrative attempt • Work and leisure • Tax evasion research : measurement strategies and theoretical models • Economic agent's expectations in a psychological perspective • Bargaining, negotiations, and personal selling • Psychology of innovative entrepreneurship • Behavioral perspectives on theories of the firm • Models of consumer choice behavior • Consumer behavior and the marketing activities of firms • Household economic decision making • Social influence on economic behavior • Attitude-behavior relationships • Role of affect in economic behavior • Information processing and decision making cognitive aspects of economic behaviour • Dynamic aspects of economic behavior : some determinants • Economic psychology as a field of studyPublicação: Dordrecht : Kluwer Academic Publishers, 1988Descrição: 683 p.Disponibilidade:

172.
Handbook of consumer psychology / ed. Curtis P. Haugtvedt, Paul M. Herr, Frank R. KardesNível de parte analítica: Neuroeconomics : foundational issues and consumer relevance • Indicidual differences : tools for theory testing and understanding in consumer psychology research • Measurement error in expeirmental designs in consumer psychology • Cross-cultural consumer psychology • Self-reports in consumer research • Summing up the state of coping research, Prospects and prescriptions for consumer reasearch • Compulsive buying : review and reflection • Toward a psychology of consumer creativity • Health risk perceptions and consumer psychology • The social marketing of volunteerism • assessing the relationship between tobacco advertising and promotion and adolescent smoking behavior : convergent evidence • Consumers and the allure of safer tobacco products : scientific and policy issues • Diversity Issues in consumer psychology • Consumer psychology of sport : more than just a game • Music and consumers • Theory in consumer-environment research : diagnosis amd prognosis • Brands and their meaning makers • Product assortment • A role for aesthetics in consumer psychology • associative learning and consumer decisions • Perceptions of fair pricing • Behavioral pricing • Hedonomics in consumer behavior • Dynamics of goal-based choice : toward an understanding on how goals commit versus liberate choice • Consumer decision making : a choice goals approach • Social values in consumer psychology • I Know what you're doing and why wou're doing it : the use of persoasion knowledge model in consumer research • Consumer attitudes and behavior • Evoking the imagination as a strategy of influence • Implicit consumer cognition • Measuring the nobconscious : implicit social cognition in consumer behavior • Associative strength and consumer choice behavior • Attitude change and persuasion • Goal-directed percetion • Goal-directed consumer behavior : motivation, volition, and affect • Self-regulation : goals, consumption, and choices • The nature an role of affect in consumer behavior • Positive affect and decision processes : some recent theorectical developments with practical implications • Aging and consumer behavior • Stages of consumer socialization : the development of consumer knowledge, skills, and values from childhood to adolescence • Effects of sensory factors on consumer behavior : if it tastes, smells, sounds, and feels like a duck, then it must be a .... • Consumer inference • Categorization theory and research in consumer psychology : category representation and category-based inferense • Consumer learning and expertise • Consumer memory, fluency, and familiarity • The role of knowledge accessibility in cognition and behavior : implications for consumer information processing • History of consumer psychologyPublicação: New York : Psychology Press, 2008Descrição: 1273 p.Disponibilidade:

173.
Goal-directed percetion / Chris JaniszewskiDisponibilidade: Exemplares disponíveis para referência: Biblioteca ISPA Consulta LocalCota: S2 HAUG1 (1). :

174.
Goal-directed consumer behavior : motivation, volition, and affect / Hans baumgartner, Rik PietersDisponibilidade: Exemplares disponíveis para referência: Biblioteca ISPA Consulta LocalCota: S2 HAUG1 (1). :

175.
Giolden Eggs and hyperbolic discounting / David LaibsonDisponibilidade: Exemplares disponíveis para referência: Biblioteca ISPA Consulta LocalCota: S2 CAME1 (1). :

176.
Fundamentals of marketing / William Stanton, co-aut. Charles FutrellPublicação: Berkeley : Macgraw-hill, 1989Descrição: 666 p.Disponibilidade:

177.
The function-structure model of attitudes : incorporating the need for effect / Gregory R. Maio, et alDisponibilidade: Exemplares disponíveis para referência: Biblioteca ISPA Consulta LocalCota: S1 HADD1 (1). :

178.
Freedom of choice / Keith Dowding, Martin Van HeesDisponibilidade: Exemplares disponíveis para referência: Biblioteca ISPA Consulta LocalCota: S1 ANAN1 (1). :

179.
A força de vendas / Alexander Triebnigg, José de SousaDisponibilidade: Exemplares disponíveis para referência: Biblioteca ISPA Consulta LocalCota: S2 LIND/D1 (1). :

180.
Financial decisions in household / Carole Burgoyne, Erich KirchlerDisponibilidade: Exemplares disponíveis para referência: Biblioteca ISPA Consulta LocalCota: S2 LEWI/A1 (1). :

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