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Handbook of consumer psychology / ed. Curtis P. Haugtvedt, Paul M. Herr, Frank R. Kardes
Ligado a: Neuroeconomics : foundational issues and consumer relevanceLigado a: Indicidual differences : tools for theory testing and understanding in consumer psychology researchLigado a: Measurement error in expeirmental designs in consumer psychologyLigado a: Cross-cultural consumer psychologyLigado a: Self-reports in consumer researchLigado a: Summing up the state of coping research, Prospects and prescriptions for consumer reasearchLigado a: Compulsive buying : review and reflectionLigado a: Toward a psychology of consumer creativityLigado a: Health risk perceptions and consumer psychologyLigado a: The social marketing of volunteerismLigado a: assessing the relationship between tobacco advertising and promotion and adolescent smoking behavior : convergent evidenceLigado a: Consumers and the allure of safer tobacco products : scientific and policy issuesLigado a: Diversity Issues in consumer psychologyLigado a: Consumer psychology of sport : more than just a gameLigado a: Music and consumersLigado a: Theory in consumer-environment research : diagnosis amd prognosisLigado a: Brands and their meaning makersLigado a: Product assortmentLigado a: A role for aesthetics in consumer psychologyLigado a: associative learning and consumer decisionsLigado a: Perceptions of fair pricingLigado a: Behavioral pricingLigado a: Hedonomics in consumer behaviorLigado a: Dynamics of goal-based choice : toward an understanding on how goals commit versus liberate choiceLigado a: Consumer decision making : a choice goals approachLigado a: Social values in consumer psychologyLigado a: I Know what you're doing and why wou're doing it : the use of persoasion knowledge model in consumer researchLigado a: Consumer attitudes and behaviorLigado a: Evoking the imagination as a strategy of influenceLigado a: Implicit consumer cognitionLigado a: Measuring the nobconscious : implicit social cognition in consumer behaviorLigado a: Associative strength and consumer choice behaviorLigado a: Attitude change and persuasionLigado a: Goal-directed percetionLigado a: Goal-directed consumer behavior : motivation, volition, and affectLigado a: Self-regulation : goals, consumption, and choicesLigado a: The nature an role of affect in consumer behaviorLigado a: Positive affect and decision processes : some recent theorectical developments with practical implicationsLigado a: Aging and consumer behaviorLigado a: Stages of consumer socialization : the development of consumer knowledge, skills, and values from childhood to adolescenceLigado a: Effects of sensory factors on consumer behavior : if it tastes, smells, sounds, and feels like a duck, then it must be a ....Ligado a: Consumer inferenceLigado a: Categorization theory and research in consumer psychology : category representation and category-based inferenseLigado a: Consumer learning and expertiseLigado a: Consumer memory, fluency, and familiarityLigado a: The role of knowledge accessibility in cognition and behavior : implications for consumer information processingLigado a: History of consumer psychologyIdioma: Inglês.País: Estados Unidos.Publicação: New York : Psychology Press, 2008Descrição: 1273 p.ISBN: 9780805856033.Assunto - Nome comum: Psicologia Organizacional e Gestão Classificação: 3900 - Psicologia do Consumidor | 3920 - Comportamento e Atitudes do Consumidor Recursos em linha:Clicar aqui para aceder online Tipo de documento:| Tipo de documento | Biblioteca | Cota | Estado | Data de devolução | Código de barras | |
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Biblioteca ISPA | S2 HAUG1 | Disponível | 18566 |
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