Resultados
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1521.
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1522.
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Mercator : teoria e pratica do marketing. 2 ed / compil. Jacques Lendrevie ; co-aut. Denis Lindon ; co-aut. Pedro Dionisio ; co-aut. Vicente Rodrigues Nível de parte analítica: Tendencias e as perspectivas actuais do marketing • Organizacao dos servicos de marketing • Planeamento e o controlo de marketing • Formulacao e a avaliacao do marketig-mix • Grandes opcoes estrategicas : alvos, fontes de mercado e posicionamento • Formulacao de objectivos e a analise/diagnostico da situacao • Estrategia de marketing e a politica geral da empresa • Relacoes publicas • Publicidade • Politica global de comunicacao • Venda e os seus instrumentos : a forca das vendas, o marchandising, a promocao e o marketing directo • Distribuicao • Politica de preco • Politica de produto • Segmentacao • Analise do comportamento dos consumidores • Estudo descritivo do mercado • Introducao : o que e o marketingPublicação: Lisboa : Dom Quixote, 1992Descrição: 516 p.Disponibilidade:
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1523.
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1524.
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1525.
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1526.
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1527.
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1528.
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Psicologia y marketing : evaluacion de la conducta del consumidor y otras extensiones / compil. Ismael Quintanilla Pardo Nível de parte analítica: Implatacion del marketing interno en la organizacion : consideraciones y desarrolo • Marketing interno y desarollo del personal • Problemas y desafios del marketing social • Tecnicas para investigar el compartamiento del consumidor • Evaluation de la conducta del consumidor • Psicologia y marketing • Concepto de marketingPublicação: Valencia : Promolibro, 1989Descrição: 171 p.Disponibilidade:
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1529.
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Advances in strategic management. vol 8 / compil. Paul Shrivastava ; co-aut. Anne Huff ; co-aut. Jane Dutton Nível de parte analítica: Commentary : strategy, environment, and intelligence • Strategy, environment, and intelligence • Generic strategies : classification, combination and context, d. miller • Generic strategies : classification, combination and context • Commentary : consequenses of group composition for the interpersonal dynamics of strategic issue processing • Consequenses of group composition for the interpersonal dynamics of strategic issue processing • Commentary : gearing strategic public enterprises for internationalization: the indian case • Gearing strategic public enterprises for internationalization : the indian case • Vision worlds : strategic vision as social interaction, f. westley • Vision worlds : strategic vision as social interaction • Commentary : crisis management and strategic management: similarities, differences and challenges • Crisis management and strategic management : similarities, differences and challenges • Business strategy and business history : a framework for development, j. hendry • Business strategy and business history : a framework for development • Use of experimental economics in strategy research, k. weigelt, c.f. camerer, and m. hanna • Use of experimental economics in strategy research • Organizational economics within the conversation of strategic management, j.t. mahoney • Organizational economics within the conversation of strategic management • Relating economic and behavioral perspectives in strategic research, e.j. zajac • Relating economic and behavioral perspectives in strategic research • Commentary : integrating organizational behavior and strategy formulation research: a resource based analysis • Integrating organizational behavior and strategy formulation research : a resource based analysis • Strategy theorizing : expanding the agenda, j.-c. spender • Strategy theorizing : expanding the agendaPublicação: Greenwich : Jai Press, 1992Descrição: 444 p.Disponibilidade:
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1530.
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Negociacao : estrategias e tacticas / Jorge Correia Jesuino Publicação: Lisboa : Texto Editora, 1992Descrição: 171 p.Disponibilidade:
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1531.
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Generalizing from laboratory to field settings / compil. Edwin Locke Nível de parte analítica: Labs, fields, and straw issues • Laboratory research : a question of when, not if • Relationship between job performance and job satisfaction • Job scope-job satisfaction and job scope-job performance relationships • Reinforcement schedule stratching effects • Financial incentives • Participation in decision making • Objective feedback • Goal setting • Applicability of a training transfer model to issues concerning rater training • Attribution theory : a meta-analysis of attributional hypotheses • Performance appraisal • Staffing • Generalizing from laboratory to field : ecological validity or abstration of essential elements?Publicação: Lexington : Lexington Books, 1986Descrição: 291 p.Disponibilidade:
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1532.
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Handbook of economic psychology / compil. W. Van Raaij ; co-aut. G. Van Veldhoven ; co-aut. K. Warneryd Nível de parte analítica: Use of natural resources • Inemployment • Economic well-being, job satisfaction, income evaluation and consumer satisfaction : an integrative attempt • Work and leisure • Tax evasion research : measurement strategies and theoretical models • Economic agent's expectations in a psychological perspective • Bargaining, negotiations, and personal selling • Psychology of innovative entrepreneurship • Behavioral perspectives on theories of the firm • Models of consumer choice behavior • Consumer behavior and the marketing activities of firms • Household economic decision making • Social influence on economic behavior • Attitude-behavior relationships • Role of affect in economic behavior • Information processing and decision making cognitive aspects of economic behaviour • Dynamic aspects of economic behavior : some determinants • Economic psychology as a field of studyPublicação: Dordrecht : Kluwer Academic Publishers, 1988Descrição: 683 p.Disponibilidade:
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1533.
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Advances in strategic managment : a research annual. vol 1 / compil. Robert Lamb Nível de parte analítica: Technological innovation and industrial structure : the case of telecommunications • International strategies of government-controlled enterprises • Frames of reference managers use : a study in applied sociology of knowledge • Risk analysis approaches and strategic management • Preparing the firm for transformational strategies • Management practices in japan and their impact on business strategy • Human resource management problems in strategic planning : the challenge of the 1980s • Competitive strategies for not-for-profit agencies • Strategic management : a stakeholder approach • Societal strategy for the business firmPublicação: Greenwich : Jai Press, 1983Descrição: 229 p.Disponibilidade:
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1534.
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1535.
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1536.
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Research in organizational behavior. vol 5 / compil. L. Cummings ; co-aut. Barry Staw Nível de parte analítica: Organizational demography • Sex bias in work settings : the lack of fit model • Employee-owned companies • Social comparison processes and dynamic conservatism in intergroup relations • Performance appraisal : a process focus • Use of information in organizational decision making : a model and some propositions • Time and behavior in organizations • Paradigm and praxis in organizational analysis • Interactional psychology and organizational behaviorPublicação: Greenwich : Jai Press, 1983Descrição: 357 p.Disponibilidade:
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1537.
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Research in organizational behavior. vol 4 / compil. Barry Staw ; co-aut. L. Cummings Nível de parte analítica: Matrix approach to literature reviews • Unidimensional measurement, second order factor analysis, and causal models • Workers participation in management : an international perspective • Meanings of absence : new strategies for theory and research • Bureaucratic versus profit organization • Evolution of organizational forms : technology, coordination, and control • Organizational life cycles and natural selection processesPublicação: Greenwich : Jai Press, 1982Descrição: 348 p.Disponibilidade:
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1538.
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Research in organizational behavior. vol 2 / Barry Staw, co-aut. Larry Cummings Nível de parte analítica: Interorganizational processes and organization boundary activities • Organizational growth and types : lessons from small institutions • Work design in the organizational context • Institutionalization of planned organizational change • Behavioral research on unions and inion management systems • Collective bargaining and organizational behavior research • Time and work : toward an integrative perspective • Rationality and justification in organizational life • Construct validity in organizational behaviorPublicação: Greenwich : Jai Press, 1980Descrição: 355 p.Disponibilidade:
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1539.
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Research in organizational behavior. vol 1 / compil. Barry Staw Nível de parte analítica: Performance appraisal effectiveness : its assessment and determinants • Leadership : some empirical generalizations and new research directions • Participation in decision-making : one more look • Toward a theory of organizational socialization • Organizational structure, attitudes, and behaviors • Organization design and adult learning • Organizational learning : implications for organizational design • Cognitive processes in organizations • Beyond open system models of organizationPublicação: Greenwich : Jai Press, 1979Descrição: 478 p.Disponibilidade:
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1540.
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International review of industrial and organizational psychology 1991. vol 6 / compil. Cary Cooper ; co-aut. Ivan Robertson Nível de parte analítica: Job satisfaction : dispositional and situational influences • Person-job fit : a conceptual integration, literature review, and methodological critique • Mental health counseling in industry • Methodological issues in personnel selection research • Ageing and work • Ergonomics : trends and influences • Performance measurement : a multi-displine view • Mediated comminication and new organizarional forms • Recent developments in industrial and organizational psychology in people's republic of chinaPublicação: Chichester : John Wiley & Sons, 1991Descrição: 391 p.Disponibilidade:
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