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121.
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Handbook of consumer psychology / ed. Curtis P. Haugtvedt, Paul M. Herr, Frank R. Kardes Nível de parte analítica: Neuroeconomics : foundational issues and consumer relevance • Indicidual differences : tools for theory testing and understanding in consumer psychology research • Measurement error in expeirmental designs in consumer psychology • Cross-cultural consumer psychology • Self-reports in consumer research • Summing up the state of coping research, Prospects and prescriptions for consumer reasearch • Compulsive buying : review and reflection • Toward a psychology of consumer creativity • Health risk perceptions and consumer psychology • The social marketing of volunteerism • assessing the relationship between tobacco advertising and promotion and adolescent smoking behavior : convergent evidence • Consumers and the allure of safer tobacco products : scientific and policy issues • Diversity Issues in consumer psychology • Consumer psychology of sport : more than just a game • Music and consumers • Theory in consumer-environment research : diagnosis amd prognosis • Brands and their meaning makers • Product assortment • A role for aesthetics in consumer psychology • associative learning and consumer decisions • Perceptions of fair pricing • Behavioral pricing • Hedonomics in consumer behavior • Dynamics of goal-based choice : toward an understanding on how goals commit versus liberate choice • Consumer decision making : a choice goals approach • Social values in consumer psychology • I Know what you're doing and why wou're doing it : the use of persoasion knowledge model in consumer research • Consumer attitudes and behavior • Evoking the imagination as a strategy of influence • Implicit consumer cognition • Measuring the nobconscious : implicit social cognition in consumer behavior • Associative strength and consumer choice behavior • Attitude change and persuasion • Goal-directed percetion • Goal-directed consumer behavior : motivation, volition, and affect • Self-regulation : goals, consumption, and choices • The nature an role of affect in consumer behavior • Positive affect and decision processes : some recent theorectical developments with practical implications • Aging and consumer behavior • Stages of consumer socialization : the development of consumer knowledge, skills, and values from childhood to adolescence • Effects of sensory factors on consumer behavior : if it tastes, smells, sounds, and feels like a duck, then it must be a .... • Consumer inference • Categorization theory and research in consumer psychology : category representation and category-based inferense • Consumer learning and expertise • Consumer memory, fluency, and familiarity • The role of knowledge accessibility in cognition and behavior : implications for consumer information processing • History of consumer psychologyPublicação: New York : Psychology Press, 2008Descrição: 1273 p.Disponibilidade:
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The handbook of communication training: a best practices framework for assessing and developing competence / eds. J. D. Wallace, Dennis Becker Nível de parte analítica: Mobilizing a client for change: best practices for proposing training • Communication training's higher calling: using a civic frame to promore transparency and elevate the value of services • The F-word changes a circular message: linking a profession's history to communication training's unique organizational role • Help, communication is broken and we need interventions, outcomes, and profit • Greater alighment, greater sucess: communication needs assessments and training program assessments • Observational assessment at the core of your communication training program: authentic design and use of observational survey instruments • Online training tools in an interconnected world • Mobile devices in training: what are our trainees doing and what we can trainers do? • Best practices in slide design • Training in a flash: considerations of learning outcomes and storytelling in building webinar training • Career and professional development as levels of engagement in the communication training and development field • The communication trainer as bricoleur • Deliberate practice activities of communication professionals and implications for training and consulting • Professional development • From training to performance improvement: using a holistic approach to demonstrate organizational expertise and achieve results • The role of communication theory in leadership training and development • Best practices of training instructional design: the needs-centered training model • Debriefing: enhancing skill acquisition and transfer of learning during training • Instructional design for the adult learner • Training trainers growth mindset messaging: the role of implicit person theory on training • Belbin team roles: assessing behavioral interaction to improve communication • Operationalizing Kolb's experiential learning cycle: a user-friendly template for instructional dfesign and self-assessment • THe communication skills of an effective trainer • Re-motivating Moroe, Click-Whirr: Scial suasion and the motivated sequence • The use of humor and storytelling skills as a best practice in demonstrating communication proficiency • Effectively integrating group techniques to develop communication proficiency • Incorporating cosmopolitan communication into diverse teaching and training contexts: considerations from our work with military students and veterans • Social and cultural diversity in training and group facilitationPublicação: London : Routledge, 2019Descrição: 444 p.Disponibilidade:
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A função do gerente / Henry Mintzberg Disponibilidade: Exemplares disponíveis para referência: Biblioteca ISPA Consulta LocalCota: S2 MINT5 (1). :
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A força de vendas / Alexander Triebnigg, José de Sousa Disponibilidade: Exemplares disponíveis para referência: Biblioteca ISPA Consulta LocalCota: S2 LIND/D1 (1). :
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Fair market ideology : its cognitive-motivational underpinnings / John T. Jost, Sally Blount, Jeffrey Pfeffer, Gyorgy Hunyady Disponibilidade: Exemplares disponíveis para referência: Biblioteca ISPA Consulta LocalCota: S2 STAW28 (1). :
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A estruturação das organizações / Henry Mintzberg Disponibilidade: Exemplares disponíveis para referência: Biblioteca ISPA Consulta LocalCota: S2 MINT5 (1). :
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Estratégias para mudança / James Brian Quinn Disponibilidade: Exemplares disponíveis para referência: Biblioteca ISPA Consulta LocalCota: S2 MINT5 (1). :
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Estratégia artesanal / Henry Mintzberg Disponibilidade: Exemplares disponíveis para referência: Biblioteca ISPA Consulta LocalCota: S2 MINT5 (1). :
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Establishing a climate for diversity : the inhibition of prejudiced reactions in the workplace / Arthur P. Brief, Adam Barskly Disponibilidade: Exemplares disponíveis para referência: Biblioteca ISPA Consulta LocalCota: S2 PHRM10 (1). :
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