Resultados
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261.
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262.
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Ambiguity / Jurgen Eichberger, David Kelsey Disponibilidade: Exemplares disponíveis para referência: Biblioteca ISPA Consulta LocalCota: S1 ANAN1 (1). :
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263.
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264.
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Aging and consumer behavior / Carolyn Yoon, Catherine A. Cole Disponibilidade: Exemplares disponíveis para referência: Biblioteca ISPA Consulta LocalCota: S2 HAUG1 (1). :
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265.
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Advances in economic psychology / compil. Gerrit Antonides ; co-aut. W. Van Raaij ; co-aut. Shlomo Maital Nível de parte analítica: Equity and fairness in economic decisions : evidence from bargainning experiments • Coordination on standards - an experimental study • Decision making processes of swedish farmers - detection of problems • Melioration, adaptative learning and the effect of constant re-evaluation of strategies • Demystifying rational expectations theory through an economic-psychological model • Who is cursed in a treasury securities auction? an empirical analysis of swedish 6-month treasury bill auctions from ... • Delay of consumption and saving behavior : some preliminary, empirical outcomes • Understanding household metabolism in view of environmental quality and sustainable development • Effect of analytic and holistic information processing on the reasons for product choice • Do buyers choose a hedonic product by processing information? • Direct and indirect advertising effects of opportunity : an empirical study • Context of advertising : contextual cues, assimilation and contrast effects • Product evaluation as a function of consumer type and usage situation : towards an alternative segmentation base • Perceptions of economic activities : a cross-country comparison • Lines of causality between democracy and economic development • Market oriented economy and the polish soul - less romanticism, more realismPublicação: Chichester : John Wiley & Sons, 1997Descrição: 314 p.Disponibilidade:
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266.
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Advances in behavioral economics / ed. Colin F. Camerer, George Lowenstein, Matthew Rabin Nível de parte analítica: Out of control : visceral influences on behavior • Case-based decision theory • Loss-averson and seller behavior : evidence from the housing market • Do investors trade too much? • Myopic loss-aversion and equity premium puzzle • Incentives, punishment, and behavior • Wages, seniority, and the demand for rising consumption profiles • Labor supply of New York city cab drivers : onde day at a time • Fairness and retaliation : the economics and reciprocity • Money illusion • The fair Wage-Effort hypothesis and unemployment • Giolden Eggs and hyperbolic discounting • Mental accounting, saving, and self-control • Behavioral game theory : predicting human behavior in strategic situations • Theory and experiment in the analysis of strategic interaction • Explaining bairganing impasse : the role of self-serving biases • Incorporating fairness into game theory and economics • A theory of fairness, competition, and cooperation • Fairness as a constraint on profit seeking : entitlements in the market • Doing it now or later • Time discounting and time preference : a critical review • Prospect theory in the wild : evidence from the field • Developments in nonexpected-utility heory : the hunt for a descriptive theory of choice under risk • Mental accounting matters • Experimental tests of the endowment effect and the coarse theorem • Behavioral economics : past, present, futurePublicação: New York : Princeton University Press, 2004Descrição: 740 p.Disponibilidade:
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267.
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268.
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269.
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Administracao de marketing : analise, planeamento e controle / Philip Kotler Publicação: Sao Paulo : Atlas, 1991Descrição: 361 p.Disponibilidade: :
Biblioteca ISPA Retirado temporariamenteCota: S2 KOTL2 (1).
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