| 000 | 00563naa a2200157 4500 | ||
|---|---|---|---|
| 001 | 96737 | ||
| 090 | _a96737 | ||
| 100 | _a20040322 y0pory5003 ba | ||
| 200 | 1 |
_aGuilt appeals in advertising _ewhat are their effects? _fRobin Coulter, co-aut. Mary Pinto |
|
| 461 | 1 |
_aJournal Of Applied Psychology _vVol. 80, nº 6 (1995), p. 697-705 |
|
| 606 | 1 | _aComportamento Organizacional | |
| 686 | _a3600 - Psicologia Organizacional | ||
| 700 | 1 |
_aCoulter _bRobin |
|
| 701 | 1 |
_aPinto _bMary |
|
| 856 | 4 | _uhttps://catalogo.ispa.pt/opac/biblioteca/localizacao_doc/r7.htm | |