| 000 | 00560naa a2200157 4500 | ||
|---|---|---|---|
| 001 | 93031 | ||
| 090 | _a93031 | ||
| 100 | _a20040322 y0pory5003 ba | ||
| 200 | 1 |
_aManage marketing by the customer equity test _fRobert Blattberg, co-aut. John Deighton |
|
| 461 | 1 |
_aHarvard Business Review _vVol. 74, nº 4 (1996), p. 136-144 |
|
| 606 | 1 | _aComportamento Organizacional | |
| 686 | _a3600 - Psicologia Organizacional | ||
| 700 | 1 |
_aBlattberg _bRobert |
|
| 701 | 1 |
_aDeighton _bJohn |
|
| 856 | 4 | _uhttps://catalogo.ispa.pt/opac/biblioteca/localizacao_doc/r7.htm | |