| 000 | 00542naa a2200157 4500 | ||
|---|---|---|---|
| 001 | 86918 | ||
| 090 | _a86918 | ||
| 100 | _a20040322 y0pory5003 ba | ||
| 200 | 1 |
_aYour brand's best strategy _fVijay Vishwanath, co-aut. Jonathan Mark |
|
| 461 | 1 |
_aHarvard Business Review _vVol. 75, nº 3 (1997), p. 123-129 |
|
| 606 | 1 | _aComportamento Organizacional | |
| 686 | _a3600 - Psicologia Organizacional | ||
| 700 | 1 |
_aVishwanath _bVijay |
|
| 701 | 1 |
_aMark _bJonathan |
|
| 856 | 4 | _uhttps://catalogo.ispa.pt/opac/biblioteca/localizacao_doc/r7.htm | |