000 00641naa a2200157 4500
001 62088
090 _a62088
100 _a20040322 y0pory5003 ba
200 1 _aPoor understanding of marketing principles has led to poor marketing management performance
_econsideration of four ...
_fDavid Pickton, co-aut. Sheila Wright
461 1 _aComportamento Organizacional E Gestao
_vVol. 6, nÂș 1 (2000), p. 109-118
606 1 _aComportamento Organizacional
686 _a3600 - Psicologia Organizacional
700 1 _aPickton
_bDavid
701 1 _aWright
_bSheila
856 4 _uhttps://catalogo.ispa.pt/opac/biblioteca/localizacao_doc/r7.htm