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200 1 _aConverting the unconverted
_ethe effect of inclination and opportunity to discount helath-related fear appeals
_fPunam Keller
461 1 _aApplied Psychology
_vVol. 84, nÂș 3 (1999), p. 403-415
606 1 _aComportamento Organizacional
686 _a3600 - Psicologia Organizacional
700 1 _aKeller
_bPunam
856 4 _uhttps://catalogo.ispa.pt/opac/biblioteca/localizacao_doc/r7.htm