| 000 | 00602naa a2200169 4500 | ||
|---|---|---|---|
| 001 | 55432 | ||
| 090 | _a55432 | ||
| 100 | _a20040322 y0pory5003 ba | ||
| 200 | 1 |
_aIs your company ready for one-to-one marketing? _fDon Peppers, co-aut. Martha Rogers, co-aut. Bob Dorf |
|
| 461 | 1 |
_aHarvard Business Review _vVol. 77, nº 1 (1999), p. 151-160 |
|
| 606 | 1 | _aComportamento Organizacional | |
| 686 | _a3600 - Psicologia Organizacional | ||
| 700 | 1 |
_aPeppers _bDon |
|
| 701 | 1 |
_aRogers _bMartha |
|
| 701 | 1 |
_aDorf _bBob |
|
| 856 | 4 | _uhttps://catalogo.ispa.pt/opac/biblioteca/localizacao_doc/r7.htm | |