000 00699naa a2200169 4500
001 45076
090 _a45076
100 _a20040322 y0pory5003 ba
200 1 _aGenerational marketing
_eexploring cohort-programmed values and their implications on cross-cultural variations in ...
_fPaulo Cesar Motta, co-aut. Monica Rossi, co-aut. Charles Schewe
461 1 _aRevista Portuguesa De Marketing
_vVol. 12, nÂș (2002), p. 11-21
606 1 _aComportamento Organizacional
686 _a3600 - Psicologia Organizacional
700 1 _aMotta
_bPaulo Cesar
701 1 _aRossi
_bMonica
701 1 _aSchewe
_bCharles
856 4 _uhttps://catalogo.ispa.pt/opac/biblioteca/localizacao_doc/r7.htm