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| 001 | 27502 | ||
| 090 | _a27502 | ||
| 100 | _a20101213d k y0pory5003 ba | ||
| 101 | 0 | _aeng | |
| 102 | _aUS | ||
| 200 | 1 |
_aMental accounting matters _fRichard H. Thaler |
|
| 463 | 1 |
_vp. 75-103 _tAdvances in behavioral economics| / ed. Colin F. Camerer, George Lowenstein, Matthew Rabin. - New York : Princeton University Press, 2004 _01820 |
|
| 606 | 1 | _aPsicologia Organizacional | |
| 686 | _a3900 - Psicologia do Consumidor | ||
| 686 | _a3920 - Comportamento e Atitudes do Consumidor | ||
| 700 | 1 |
_aThaler _bRichard H. |
|
| 856 | 4 | _uhttps://catalogo.ispa.pt/opac/biblioteca/localizacao_doc/s2.htm | |