000 00753naa a2200193 4500
001 27491
090 _a27491
100 _a20101213d k y0pory5003 ba
101 0 _aeng
102 _aUS
200 1 _aMental accounting, saving, and self-control
_fHersh M. Shefrin, Richard H. Thaler
463 1 _vp. 395-428
_tAdvances in behavioral economics| / ed. Colin F. Camerer, George Lowenstein, Matthew Rabin. - New York : Princeton University Press, 2004
_01820
606 1 _aPsicologia Organizacional
686 _a3900 - Psicologia do Consumidor
686 _a3920 - Comportamento e Atitudes do Consumidor
700 1 _aShefrin
_bHersh M.
701 1 _aThaler
_bRichard H.
856 4 _uhttps://catalogo.ispa.pt/opac/biblioteca/localizacao_doc/s2.htm