| 000 | 00779naa a2200205 4500 | ||
|---|---|---|---|
| 001 | 22993 | ||
| 090 | _a22993 | ||
| 100 | _a20150508d k y0pory5003 ba | ||
| 101 | 0 | _aeng | |
| 102 | _aUS | ||
| 200 | 1 |
_aSocial marketing and the diffusion of innovations _fJames W. Dearing |
|
| 327 | 1 | _aVol. 2: Conceptual, theoretical, and strategic dimensions | |
| 463 | 1 |
_aThe handbook of persuasion and social marketing / ed. David W. Stewart. - Santa Barbara : Praeger, 2015 _vp. 35-66 |
|
| 606 | 1 | _aPsicologia Organizacional | |
| 686 | _a3900 - Psicologia do Consumidor | ||
| 686 | _a3920 - Comportamento e Atitudes do Consumidor | ||
| 686 | _a3940 - Marketing e Publicidade | ||
| 700 | 1 |
_aDearing _bJames W. |
|
| 856 | 4 | _uhttps://catalogo.ispa.pt/opac/biblioteca/localizacao_doc/s2.htm | |