| 000 | 00969naa a2200241 4500 | ||
|---|---|---|---|
| 001 | 22982 | ||
| 090 | _a22982 | ||
| 100 | _a20150508d k y0pory5003 ba | ||
| 101 | 0 | _aeng | |
| 102 | _aUS | ||
| 200 | 1 |
_aMarketing the 2010 census: meeting the challenges of persuasion in the largest-ever social marketing campaign _fJerome D. Williams, et al. |
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| 327 | 1 | _aVol. 2: Conceptual, theoretical, and strategic dimensions | |
| 463 | 1 |
_aThe handbook of persuasion and social marketing / ed. David W. Stewart. - Santa Barbara : Praeger, 2015 _vp. 117-153 |
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| 606 | 1 | _aPsicologia Organizacional | |
| 686 | _a3900 - Psicologia do Consumidor | ||
| 686 | _a3920 - Comportamento e Atitudes do Consumidor | ||
| 686 | _a3940 - Marketing e Publicidade | ||
| 700 | 1 |
_aWilliams _bJerome D. |
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| 701 | 1 |
_abates _bnancy |
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| 701 | 1 |
_aLotti _bMichael A. |
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| 701 | 1 |
_aWorblewski _bMonica J. |
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| 856 | 4 | _uhttps://catalogo.ispa.pt/opac/biblioteca/localizacao_doc/s2.htm | |