000 00953naa a2200241 4500
001 22976
090 _a22976
100 _a20150508d k y0pory5003 ba
101 0 _aeng
102 _aUS
200 1 _aSocial marketing in the service of economic develoment: a case study at the epicenter of the housing crisis
_fRegina M. Airey, et al.
327 1 _aVol. 2: Conceptual, theoretical, and strategic dimensions
463 1 _aThe handbook of persuasion and social marketing / ed. David W. Stewart. - Santa Barbara : Praeger, 2015
_vp. 313-347
606 1 _aPsicologia Organizacional
686 _a3900 - Psicologia do Consumidor
686 _a3920 - Comportamento e Atitudes do Consumidor
686 _a3940 - Marketing e Publicidade
700 1 _aAirey
_bRegina M.
701 1 _aBraun
_bTricia
701 1 _aSausser
_bAmy
701 1 _aStewart
_bDavid W.
856 4 _uhttps://catalogo.ispa.pt/opac/biblioteca/localizacao_doc/s2.htm