000 02091nam a2200265 4500
001 199627
010 _a978-0-13-149786-3
090 _a199627
100 _a20250605d1991 k||y0engy5003 ba
101 0 _aeng
102 0 _aUS
200 1 _aMaking innovation work : how to manage it, measure it, and profit from it
_fTony Davila
_fMarc J. Epstein
_fRobert Shelton
210 _aNew Jersey
_cWharton School Publishin
_d2006
215 _a334 p.
330 _aProfitable innovation doesn’t just happen. It must be managed, measured, and properly executed, and few companies know how to accomplish this effectively. Making Innovation Work presents a formal innovation process proven to work at HP, Microsoft and Toyota, to help ordinary managers drive top and bottom line growth from innovation. The authors have drawn on their unsurpassed innovation consulting experience -- as well as the most thorough review of innovation research ever performed. They'll show what works, what doesn't, and how to use management tools to dramatically increase the payoff from innovation investments. Learn how to define the right strategy for effective innovation; how to structure an organization to innovate best; how to implement management systems to assess ongoing innovation; how to incentivize teams to deliver, and much more. This book offers the first authoritative guide to using metrics at every step of the innovation process -- from idea creation and selection through prototyping and commercialization. This updated edition refreshes the examples used throughout the book and features a new introduction that gives currency to the principles covered throughout. (Fonte : Amazon)
606 1 _aPsicologia Organizacional
606 1 _aOrganizational Psychology
686 _a3600 - Psicologia Organizacional
686 _a3660 - Comportamento Organizacional
700 _aDavila
_bTony
701 1 _aEpstein
_bMarc J.
701 1 _aShelton
_bRobert
856 4 _uhttps://catalogo.ispa.pt/opac/biblioteca/localizacao_doc/s2.htm
_z Localização do Documento
990 _cLIVRO