| 000 | 00552naa a2200145 4500 | ||
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| 001 | 148396 | ||
| 090 | _a148396 | ||
| 100 | _a20040322 y0pory5003 ba | ||
| 200 | 1 |
_aMemory in a jingle jungle _emusic as a mnemonic device in communicating advertising slogans _fRichard Yalch |
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| 461 | 1 |
_aJournal Of Applied Psychology _vVol. 76, nº 2 (1991), p. 268-275 |
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| 606 | 1 | _aComportamento Organizacional | |
| 686 | _a3660 - Comportamento Organizacional | ||
| 700 | 1 |
_aYalch _bRichard |
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| 856 | 4 | _uhttps://catalogo.ispa.pt/opac/biblioteca/localizacao_doc/r7.htm | |