| 000 | 00662naa a2200169 4500 | ||
|---|---|---|---|
| 001 | 114237 | ||
| 090 | _a114237 | ||
| 100 | _a20040322 y0pory5003 ba | ||
| 200 | 1 |
_aHow does the congruity of brand names affect evaluations of brand name extensions? _fJoan Meyers-Levy, co-aut. Therese Louie, co-aut. Mary Curren |
|
| 461 | 1 |
_aJournal Of Applied Psychology _vVol. 79, nº 1 (1994), p. 46-53 |
|
| 606 | 1 | _aComportamento Organizacional | |
| 686 | _a3660 - Comportamento Organizacional | ||
| 700 | 1 |
_aMeyers-Levy _bJoan |
|
| 701 | 1 |
_aLouie _bTherese |
|
| 701 | 1 |
_aCurren _bMary |
|
| 856 | 4 | _uhttps://catalogo.ispa.pt/opac/biblioteca/localizacao_doc/r7.htm | |