| 000 | 00594naa a2200157 4500 | ||
|---|---|---|---|
| 001 | 108963 | ||
| 090 | _a108963 | ||
| 100 | _a20040322 y0pory5003 ba | ||
| 200 | 1 |
_aEffectiveness of subliminal messages in television commercials _etwo experiments _fKirk Smith, co-aut. Martha Rogers |
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| 461 | 1 |
_aJournal Of Applied Psychology _vVol. 79, nº 6 (1994), p. 866-874 |
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| 606 | 1 | _aComportamento Organizacional | |
| 686 | _a3660 - Comportamento Organizacional | ||
| 700 | 1 |
_aSmith _bKirk |
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| 701 | 1 |
_aRogers _bMartha |
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| 856 | 4 | _uhttps://catalogo.ispa.pt/opac/biblioteca/localizacao_doc/r7.htm | |