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Socioemotional selectivity theory: implications for consumer research / Aumee Drolet, et al.Disponibilidade: Exemplares disponíveis para referência: Biblioteca ISPA Consulta LocalCota: S2 DROL1 (1). :

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consumer research : in search of identity / Itamar Simonson, Ziv Carmon, Ravi Dhar, Aimee Drolet, Stephen M. NowlisDisponibilidade: Exemplares disponíveis para referência: Biblioteca ISPA Consulta LocalCota: P1 ARP21 (1). :

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The aging consumer: perspectives from psychology and economics / eds. Aimee Drolet, Norbert Scwarz, Carolyn YoonNível de parte analítica: Designing products for older consumers: a human factors perspective • Age branding • Why do older consumers tell us they are more satisfied? • Impact of age on brand choice • Comprehension of marketing communications among older consumers • The aging consumer and intergenerational transmission of cherished prossessions • New choices, new information: do choice abundance and information complexity hurt aging consumers' medical decision making? • Do workes prepare reationally for retirement? • Aging-related changes in decision making • Socioemotional selectivity theory: implications for consumer research • Spending patterns in the older population • Cognitive psychology and neuroscience of agingPublicação: New York : Routledge, 2010Descrição: 301 p.Disponibilidade:

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