TY  - GEN
AU  - Pickton, David
AU  - Wright, Sheila
TI  - Poor understanding of marketing principles has led to poor marketing management performance
KW  - Comportamento Organizacional
KW  - 3600 - Psicologia Organizacional
UR  - https://catalogo.ispa.pt/opac/biblioteca/localizacao_doc/r7.htm
ER  -