TY  - GEN
AU  - Peppers, Don
AU  - Rogers, Martha
AU  - Dorf, Bob
TI  - Is your company ready for one-to-one marketing?
KW  - Comportamento Organizacional
KW  - 3600 - Psicologia Organizacional
UR  - https://catalogo.ispa.pt/opac/biblioteca/localizacao_doc/r7.htm
ER  -