TY  - GEN
AU  - Tiffin, Joseph
AU  - Winick, Darvin
TI  - Comparison of two methods of measuring the attention-drawing power of magazine advertisements
KW  - Depósito de Retaguarda
KW  - 0220 - Depósito de Retaguarda
UR  - https://catalogo.ispa.pt/opac/biblioteca/localizacao_doc/dr.htm
UR  - https://catalogo.ispa.pt/opac/biblioteca/localizacao_doc/dr.htm
ER  -