TY  - GEN
AU  - Bushman, Brad
TI  - What's in a name? the moderating role of public self-consciousness on the relation between brand label and preference
KW  - Comportamento Organizacional
KW  - 3660 - Comportamento Organizacional
UR  - https://catalogo.ispa.pt/opac/biblioteca/localizacao_doc/r7.htm
ER  -