TY  - GEN
AU  - Meyers-Levy, Joan
AU  - Louie, Therese
AU  - Curren, Mary
TI  - How does the congruity of brand names affect evaluations of brand name extensions?
KW  - Comportamento Organizacional
KW  - 3660 - Comportamento Organizacional
UR  - https://catalogo.ispa.pt/opac/biblioteca/localizacao_doc/r7.htm
ER  -